MAGA?

What does MAGA really mean?  Donald Trump says it means Make America Great Again, but what does that mean?  He even trademarked it, even though it has been in general use for years.

1980 Reagan campaign button

I think it means Make America Gilded Again.  In the United States, the Gilded Age was an era extending approximately from 1877 to 1896.

The Protectors of our IndustriesThe Gilded Age was characterized by high concentrations of wealth, low wages for most workers.  Seems just what we have today in the United States of America.  Off-shoring of manufacturing has gutted the middle-class in America.  The technology industry has concentrated wealth increasingly in fewer hands.

The phrase works because the greatness is in the mind of the beholder, so it resonates with a large number of people, but promises nothing specific, making it a great slogan for a politician.  That’s why so many people have used it and many variations.  Personally I like “MEGA” or “Make Everything Great Again” popularized in a wall mural by artists Dominykas Čečkauskas and Mindaugas Bonanu in Vilnius, Lithuania.

MEGA wall mural
Wall mural in Vilnius, Lithuania.